The consumer insights revolution: transforming market research for competitive advantage
Phillips, Steve
The consumer insights revolution: transforming market research for competitive advantage - London Rethink Press 2024 - 199 p. : ill.
Discover the secrets behind PepsiCo and Zappi’s transformation of PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change.
Key learnings:
Modernizing insights functions: Practical steps and real-life stories to evolve your insights team.
Strategic evolution: Develop your people, processes, and technology to drive significant organizational change.
Insights maturity framework: Achieve consumer-centric, data-driven operations with a clear path to insights maturity.
https://rethinkpress.com/books/the-consumer-insights-revolution/
9781781338698
Consumer behavior - Market research
Competitive advantage
Strategic planning - Consumer insights
Business intelligence - Consumer-centric strategies
Marketing research - Technological innovations
658.8343 / P4C6
The consumer insights revolution: transforming market research for competitive advantage - London Rethink Press 2024 - 199 p. : ill.
Discover the secrets behind PepsiCo and Zappi’s transformation of PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change.
Key learnings:
Modernizing insights functions: Practical steps and real-life stories to evolve your insights team.
Strategic evolution: Develop your people, processes, and technology to drive significant organizational change.
Insights maturity framework: Achieve consumer-centric, data-driven operations with a clear path to insights maturity.
https://rethinkpress.com/books/the-consumer-insights-revolution/
9781781338698
Consumer behavior - Market research
Competitive advantage
Strategic planning - Consumer insights
Business intelligence - Consumer-centric strategies
Marketing research - Technological innovations
658.8343 / P4C6