The consumer insights revolution: transforming market research for competitive advantage (Record no. 222627)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01659aam a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241004b2024 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781781338698 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | P4C6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Phillips, Steve |
| 9 (RLIN) | 427325 |
| 245 ## - TITLE STATEMENT | |
| Title | The consumer insights revolution: transforming market research for competitive advantage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Rethink Press |
| Date of publication, distribution, etc | 2024 |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 199 p. : ill. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Discover the secrets behind PepsiCo and Zappi’s transformation of PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change.<br/><br/>Key learnings:<br/><br/>Modernizing insights functions: Practical steps and real-life stories to evolve your insights team.<br/>Strategic evolution: Develop your people, processes, and technology to drive significant organizational change.<br/>Insights maturity framework: Achieve consumer-centric, data-driven operations with a clear path to insights maturity.<br/> <br/><br/>https://rethinkpress.com/books/the-consumer-insights-revolution/ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior - Market research |
| 9 (RLIN) | 427558 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Competitive advantage |
| 9 (RLIN) | 38907 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning - Consumer insights |
| 9 (RLIN) | 427559 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business intelligence - Consumer-centric strategies |
| 9 (RLIN) | 427560 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research - Technological innovations |
| 9 (RLIN) | 427561 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barry, Ryan |
| Relator term | author |
| 9 (RLIN) | 427527 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gans, Stephan |
| Relator term | author |
| 9 (RLIN) | 427528 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schardt, Kate |
| Relator term | author |
| 9 (RLIN) | 427529 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Item location | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Vikram Sarabhai Library | Vikram Sarabhai Library | General Stacks | 07/10/2024 | 222 | 1433.00 | Rack 40-A / Slot 2281 (2nd Floor, East Wing) | 1 | 3 | 658.8343 P4C6 | 207538 | 03/10/2025 | 09/10/2024 | 09/10/2024 | 1924.97 | Books |