Ad land: searching for the meaning of life on a branded planet
Material type:
- 9780767928977
- 659.1092 O8A2
Item type | Current library | Item location | Collection | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Books | Vikram Sarabhai Library | Rack 40-A / Slot 2300 (2nd Floor, East Wing) | Non-fiction | General Stacks | 659.1092 O8A2 (Browse shelf(Opens below)) | Available | 174204 |
James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level itवs the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insiderवs look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age. (http://www.randomhouse.com)
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