Ad land: searching for the meaning of life on a branded planet (Record no. 166277)

000 -LEADER
fixed length control field 01391nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780767928977
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1092
Item number O8A2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Othmer, James P.
9 (RLIN) 192752
245 ## - TITLE STATEMENT
Title Ad land: searching for the meaning of life on a branded planet
Remainder of title Othmer, James P.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Anchor Books
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent x, 320 p.
365 ## - TRADE PRICE
Price amount 11.99
Unit of pricing USD
520 ## - SUMMARY, ETC.
Summary, etc. James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level itवs the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insiderवs look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age. (http://www.randomhouse.com)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 41461
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising
9 (RLIN) 59670
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising agencies
9 (RLIN) 53419
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Item location Total Checkouts Full call number Barcode Date last seen Date checked out Koha item type
        Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   11/10/2011 Natraj Book Centre Slot 2212 (2 Floor, East Wing) 2 659.1092 O8A2 174204 30/01/2014 24/01/2014 Books

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