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		No cover image available Marketing spending for new product introduction: entrant strategy and incumbent response by Shankar, Venkatesh Series: MSI technical working paper report no.98-129 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1998 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.57 S4M2. Place hold Add to cart (remove)
		Legends in marketing - 9 Vols. by Kotler, Philip Achrol, Ravi S [Editor (Vol.1)] Blattberg, Robert C [Editor (Vol.2)] Shankar, Venkatesh [Editor (Vol.3)] Ambler, Tim [Editor (Vol.4)] Urban, Glen [Editor (Vol.5)] Roberts, John [Editor (Vol.5)] Silk, Alvin [Editor (Vol.5)] Wind, Jerry [Editor (Vol.5)] Czinkota, Michael R [Editor (Vol.6)] Skuba, Charles J [Editor (Vol.6)] Duparcq, Patrick J [Editor (Vol.7)] Wilkie, William L [Editor (Vol.8)] Bloom, Paul N [Editor (Vol.9)] Grier, Sonya A [Contributor ] Andreason, Alan R [Contributor ] Duparcq, Patrick J [Contributor ] Czinkota, Michael R [Contributor ] Roberts, John [Contributor ] Barwise, Patrick [Contributor ] Bayus, Barry L [Contributor ] Series: Legends in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications 2012 Availability: Not available: Vikram Sarabhai Library: Not for Issue (9). Add to cart (remove)

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