Marketing spending for new product introduction: entrant strategy and incumbent response Shankar, Venkatesh

By: Shankar, Venkatesh
Material type: TextTextSeries: MSI technical working paper report no.98-129Publisher: Cambridge Marketing Science Institute 1998Description: 44 p.Subject(s): New products | Marketing | Strategic planningDDC classification: 658.57
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2123 (2 Floor, East Wing) 658.57 S4M2 (Browse shelf) Available 144950

There are no comments for this item.

to post a comment.

Powered by Koha