Indian Institute of Management Ahmedabad

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Marketing spending for new product introduction: entrant strategy and incumbent response Shankar, Venkatesh

By: Shankar, Venkatesh
Material type: TextTextSeries: MSI technical working paper report no.98-129Publisher: Cambridge Marketing Science Institute 1998Description: 44 p.Subject(s): New products | Marketing | Strategic planningDDC classification: 658.57
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Books Vikram Sarabhai Library
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