Marketing spending for new product introduction: entrant strategy and incumbent response Shankar, Venkatesh
By: Shankar, Venkatesh
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Item type | Current location | Item location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Vikram Sarabhai Library | Slot 2123 (2 Floor, East Wing) | 658.57 S4M2 (Browse shelf) | Available | 144950 |
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