Legends in marketing - 9 Vols. Kotler, Philip

By: Kotler, Philip
Contributor(s): Achrol, Ravi S [Editor (Vol.1)] | Blattberg, Robert C [Editor (Vol.2)] | Shankar, Venkatesh [Editor (Vol.3)] | Ambler, Tim [Editor (Vol.4)] | Urban, Glen [Editor (Vol.5)] | Roberts, John [Editor (Vol.5)] | Silk, Alvin [Editor (Vol.5)] | Wind, Jerry [Editor (Vol.5)] | Czinkota, Michael R [Editor (Vol.6)] | Skuba, Charles J [Editor (Vol.6)] | Duparcq, Patrick J [Editor (Vol.7)] | Wilkie, William L [Editor (Vol.8)] | Bloom, Paul N [Editor (Vol.9)] | Grier, Sonya A [Contributor ] | Andreason, Alan R [Contributor ] | Duparcq, Patrick J [Contributor ] | Czinkota, Michael R [Contributor ] | Roberts, John [Contributor ] | Barwise, Patrick [Contributor ] | Bayus, Barry L [Contributor ]
Material type: TextTextSeries: Legends in marketingPublisher: New Delhi Sage Publications 2012Description: lxv, 351 p. Vol.1: Marketing theory and orientations; xxxv, 404 p. Vol.2: Analytical marketing; xxv, 128 p. Vol.3: Creating and managing the product mix; xxxviii, 225 p. Vol.4: Improving the role and practice of marketing; xxix, 92 p. Vol.5: Strategic marketing; xxiii, 212 p. Vol.6: Globalization and international marketing competition; xxvi, 150 p. Vol.7: Marketing in the new economy; xxxi, 343 p. Vol.8: Broadening the concept and applications of marketing; xxii, 230 p. Vol.9: The social and ethical side of marketingISBN: 9788132105190 (Set)Subject(s): Marketing Strategy - Macromarketing | Consumer Behavior | Marketing - ManagementDDC classification: R 658.90092 Summary: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. (http://www.sagepub.com/books/Book235569?siteId=sage-us&prodTypes=any&q=9788132105190&pageTitle=productsSearch)
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The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. (http://www.sagepub.com/books/Book235569?siteId=sage-us&prodTypes=any&q=9788132105190&pageTitle=productsSearch)

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