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Effective advertising: understanding when, how, and why advertising works by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 T3E3.

Managing India's small industrial economy: the catalytic role of industrial counselors and policy makers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Vikram Sarabhai Library (2)Call number: 338.64 P2M2-1, ...

The necessary nature of future firms: attributes of survivors in a changing world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.4 H8N3.

Knowledge-based marketing: the twenty-first century competitive edge by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 C4K6.

Lessons in six sigma: 72 must-know truths for managers by
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.562 S2L3.

Handbook of competency mapping: understanding, designing and implementing competency models in organizations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.4 S2H2.

Corporate communications: a 21st century primer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 F3C61.

9 brand shaastras: nine successful brand strategies to build winning brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 K2N4.

Remaking India: one country, one destiny by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 338.954 M2R3.

Sales forecasting management: a demand management approach by
Edition: 2d ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2005
Availability: Not available: Vikram Sarabhai Library: Lost (1).

Beyond consumer marketing: sectoral marketing ad emerging trends by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2004
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 P2B3.
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Regulation of financial intermediaries in emerging markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2005
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: FP 332.1 R31.

The power of 360 degree feedback: maximizing managerial and leadership effectiveness by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2005
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: FP 658.4 R2P6.

Unlearning the fifth discipline: power, politics and control in organizations by
Publication details: New Delhi Response books 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 302.35 A5U6.

Planning for power advertising: a user's manual for students and practitioners by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2005
Availability: Items available for loan: Vikram Sarabhai Library (3)Call number: 659.1 H2P5-1, ...

Corporate capers: business not as usual by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2006
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.4 K8C6.
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Ideate with june a valladares by
Publication details: New Delhi Response Books 2005
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 153.35 V2I2.

Management in India: trends and transition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2006
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.40954 M21.

Towards personal excellence: psychometric tests and self-improvement techniques for managers by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2007
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.4 S2T6.

Understanding emerging markets: building business BRIC by brick by Stefano Pelle. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2007
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 338.91 P3U61.

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