Indian Institute of Management Ahmedabad

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Knowledge-based marketing: the twenty-first century competitive edge

By: Chaston, Ian.
Material type: materialTypeLabelBookPublisher: New Delhi Response Books 2004Description: xi, 274 p.ISBN: 9788178293967.Subject(s): Marketing | Knowledge management | Competition | Electronic commerceDDC classification: 658.8
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2139 (2 Floor, East Wing) 658.8 C4K6 (Browse shelf) Available 157233

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