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Quality samurai: designed pathways for TQM implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan (India) 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.562 N2Q81.

Free, perfect, and now: connecting to the three insatiable customer demands: a CEO's true story by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 R6F7.

Customer behaviour: consumer behaviour and beyond by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth Dryden Press 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 S4C8.
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Antecedents and consequences of customer value: testing an expanded framework by Series: MSI working paper report no.98-107
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Marketing Science Institute 1998
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 G7A6.

Information masters: secrets of the customer race by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 M2I61.

Strategic customer care: an evolutionary approach to increasing customer value and profitability by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 B7S81.

Stop paddling and start rocking the boat: business lessons from the school of hard knocks by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai HarperCollins 1995
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 650 P7S8/95.

The market driven organization: understanding, attracting, and keeping valuable customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 D2M21.

Up close and personal?: customer relationship marketing @ Work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 G2U7.

Effective software customer support by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York International Thomson Computer Press 1995
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 G2E3.

How to win customers in the digital world: total action or fatal inaction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin Springer-Verlag 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 V3H6.

The customer marketing method: how to implement and profit from customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 C8C8.

Customer relationship management: a strategic imperative in the world of e-Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 C8.

Relationship management in twenty first century organizations: with 300 typical people-problems and solutions that work ! by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Vakils, Feffer and Simons Ltd. 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.4 K4R3.

Marketing and the bottom line: the new metrics of corporate wealth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Financial Times/Prentice Hall 2000
Availability: Items available for loan: Vikram Sarabhai Library (2)Call number: 658.8 A6M2-1, ...

Improving customer satisfaction, loyalty and profit: an integrated measurement and management system by Series: University of Michigan Business School Management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Jossey - Bass 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 J6I6.

Batteries included!: creating legendary service by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Auckland Random House 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 B2B2.

Telecommunications convergence: how to profit from the convergence of technologies, services and companies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 384 S4T3.

Simplicity marketing: end brand complexity, clutter and confusion by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 C7S4.

Customer relationship management: emerging concepts, tools and applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 2001
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 C81.
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