Improving customer satisfaction, loyalty and profit: an integrated measurement and management system Johnson, Michael D.

By: Johnson, Michael D
Contributor(s): Gustafsson, Anders
Material type: TextTextSeries: University of Michigan Business School Management seriesPublisher: San Francisco Jossey - Bass 2000Description: xv, 214 p.ISBN: 0787953105; 9780787953102Subject(s): Consumer satisfaction | Customer loyalty | Customer relationsDDC classification: 658.812
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Books Vikram Sarabhai Library
Slot 2175 (2 Floor, East Wing) 658.812 J6I6 (Browse shelf) Available 147231

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