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		No cover image available Readings in consumer Behaviour; individuals, groups, and organizations by WAllen Lane and Penguin Press and Penguin Pressdorf, Melanie;Zaltman, Gerald Series: Theories in marketing series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Wiley 1979 Availability: Not available: Vikram Sarabhai Library: Lost (1). Add to cart (remove)
		Marketing research: information systems and decision making by Schoner, Bertram Uhl, Kenneth P Series: The Wiley marketing series Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons 1975 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 S2M2. Place hold Add to cart (remove)
		Models of buyer behaviour: conceptual quantitative, and empirical by Sheth, Jagdish N Series: Series in marketing management Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Harper & Row 1974 Availability: Items available for loan: Vikram Sarabhai Library (2)Call number: 658.83 S4M6-2, ... Lists: Jagdish Sheth. Place hold Add to cart (remove)
		No cover image available How to avoid mistakes when introducing new products by Smith, Dilman M.K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Vantage Press 1964 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 S6H6. Place hold Add to cart (remove)
		No cover image available The emergence of the packaging executive by Sperling, Jo Ann Series: AMA Research study, no. 103 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York American Management Association 1970 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 S7E6. Place hold Add to cart (remove)
		Successful marketing to U.S. Hispanics and Asians: players, agencies and media: an American Management Association Research report on target marketing Series: AMACOM briefing and surveys Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York American Management Association 1987 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 S8. Place hold Add to cart (remove)
		Marketing research: measurement and method by Tull, Donald S Hawkins, Del I Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Macmillan Publishing Co., 1984 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 T8M2(Supp.). Place hold Add to cart (remove)
		Marketing research: meaning, measurement, and method: a text with cases by Tull, Donald S Hawkins, Del I Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Macmillan Publishing Co., 1976 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 T8M2. Place hold Add to cart (remove)
		Marketing research: measurement and method (instructor's manual with transparency masters) by Tull, Donald S Hawkins, Del I Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Macmillan Publishing Co., 1984; London Collier Macmillan Publishers 1984 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 T8M2(Supp.). Place hold Add to cart (remove)
		Marketing research: information systems and decision making by Uhl, Kenneth P Schoner, Bertram Series: Wiley marketing series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons 1969 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 U4M3. Place hold Add to cart (remove)
		No cover image available Competition and human Behaviour by Wasson, Chester R Sturdivant, Frederick D McConaughy, David H Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Appleton - Century - Croffs 1968 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 W2C6. Place hold Add to cart (remove)
		No cover image available Research analysis for marketing decision by Wasson, Chester R Series: ACC Business series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Appleton - Century - Croffs 1965 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 W2R3. Place hold Add to cart (remove)
		No cover image available The strategy of marketing research by Wasson, Chester R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Appleton - Century - Croffs 1964 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 W2S8. Place hold Add to cart (remove)
		Marketing research: management and methods by Wentz, Walter B Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Harper & Row 1972 Availability: Items available for loan: Vikram Sarabhai Library (2)Call number: 658.83 W3M2-1, ... Place hold Add to cart (remove)
		No cover image available Consumer behavior: basic findings and management implications by Zaltman, Gerald Wallendorf, Melanie Series: A wiley series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons 1979 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 Z2C6. Place hold Add to cart (remove)
		Delivering quality service: balancing customer perceptions and expectations by Zeithaml, Valarie A Parasuraman, A Berry, Leonard L Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Free Press 1990 Availability: Items available for loan: Vikram Sarabhai Library (2)Call number: 658.83 Z3D3-1, ... Place hold Add to cart (remove)
		No cover image available How to establish and operate a retail store by Robinson, O. Preston Haas, Kenneth B Series: Prentice-Hall retailling series Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Prentice-Hall 1952 Availability: Items available for loan: Vikram Sarabhai Library (3)Call number: 658.87 R6H6-1, ... Place hold Add to cart (remove)
		No cover image available Creative men's wear retailing by Saltz, S. Thomas Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Fairchild Publications 1961 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.87 S2C7. Place hold Add to cart (remove)
		No cover image available Retail personnel management by Spriegel, William Robert Towle, Joseph W Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 1951 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.87 S7R3. Place hold Add to cart (remove)

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