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Readings in consumer Behaviour; individuals, groups, and organizations

Contributor(s): WAllen Lane and Penguin Press and Penguin Pressdorf, Melanie;Zaltman, Gerald.
Material type: materialTypeLabelBookSeries: Theories in marketing series. Publisher: New York Wiley 1979Description: 473 p.Subject(s): Consumers - United States - Addresses | essays | lectures | essays | lectures | Consumer protection - United States - AddressesDDC classification: 658.83
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Item type Current location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
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Non-fiction 658.83 R3 (Browse shelf) Missing Not for Issue 94382

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