Brand_FPM Thesis

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Consumer evaluation of brand extensions: the process, and moderating role of involvement (Thesis) Ganapathy, Shobha

by Ganapathy, Shobha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1998Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1998/04 (2). :
Impact of perceived bases of power of brand on consumers' behaviour and attitude in a brand-consumer relationship context (CD) Raj, Roopika

by Raj, Roopika.

Publisher: Ahmedabad Indian Institute of Management, Ahmedabad 2013Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 2013-05 (1). :
Purchase of branded agricultural inputs: a study of pesticide buying behaviour (Thesis) Venugopal, P.

by Venugopal, P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad IIM, Ahmedabad 1994Availability: Items available for reference: Vikram Sarabhai Library Processing CenterCall number: TH 1994/12 (3). :
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