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Impact of perceived bases of power of brand on consumers' behaviour and attitude in a brand-consumer relationship context (CD)

By: Raj, Roopika.
Publisher: Ahmedabad Indian Institute of Management, Ahmedabad 2013Description: CD.Subject(s): Consumer behaviour | Brand name product | MarketingDDC classification: TH 2013-05
List(s) this item appears in: Brand_FPM Thesis
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Item type Current location Collection Call number Status Date due Barcode
Thesis (FPM) Vikram Sarabhai Library
Reference TH 2013-05 (Browse shelf) Processing Center (Restricted Access) CD002152

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