Brand_India_Books

This list contains 54 titles

4-D branding: cracking the corporate code of the network economy

by Gad, Thomas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 G2F6.
Adkatha: the story of Indian advertising

by Halve, Anand | Sarkar, Anita.

Publication details: Goa Centrum Charitable Trust 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.10954 H2A2.
Advanced brand management: from vision to valuation

by Temporal, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore John Wiley & Sons (Asia) Pte Ltd., 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 T3A2.
Amul's India: concept, design and co-ordination by dy works based on 50 years of Amul advertising

by daCunha Communication.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida HarperCollins Publishers 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 A6.
Asian branding: a great way to fly

by Batey, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 B2A8.
Best of brand equity

by Economic Times.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bombay Times of India 1992Availability: Not available: Lost (1).
Best of brand equity

by Economic Times | Economic Times.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bombay Times of India 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 E2B3.
Brand building advertising: concepts and cases (Case Book II)

by Parameswaran, M. G | Medh, Kinjal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill Education Pvt Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.10954 P2B7.
Brand child: remarkable insights into the minds of today's global kids and their relationships with brands

by Lindstrom, Martin | Seybold, Patricia B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 L4B7.
Brand failures: the truth about the 100 biggest branding mistakes of all time

by Haig, Matt.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 H2B7-2011.
Brand management: the Indian context

by Moorthi, Y. L. R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M6B7.
Brand manners: how to create the self-confident organisation to live the brand

by Pringle, Hamish | Gordon, William.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 P7B7.
Brand new justice: how branding places and products can help the developing World

by Anholt, Simon.

Publication details: Noida Reed Elsevier India Pvt. Ltd. 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 A6B7.
Brand positioning: strategies for competitive advantage

by Sengupta, Subroto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 1990Availability: Items available for loan: Vikram Sarabhai Library (4) Call number: 659.12 S3B7-4, ... Not available: Lost (2).
Branding your business: promoting your business attracting customers and standing out in market place

by Hammond, James.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2008Availability: Not available: Lost (1).
Branding: a practical guide to planning your strategy

by Randall, Geoffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 R2B7.
Branding: concepts and process

by Pati, Debashis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Macmillan India Ltd., 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 P2B7.
Brands and branding

by Clifton, Rita | Simmons, John | Ahmed, Sameena | Allen, Tony | Anholt, Simon | Thompson, Bahr Anne | Barwise, Patrick | Blackett, Tom | Bowker, Deborah | Brymer, Chuck | Doane, Deborah | Faulkner, Kim | Feldwick, Paul | Hilton, Steve | Lindemann, Jan | Poulter, Allan | Smith, Shaun.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Profile Books 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C5B7.
Brands in the balance: meeting the challenge to commercial identity

by Drawbaugh, Kevin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 D7B7.
Brands: visions and values

by Goodchild, John [Editor] | Callow, Clive [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 B73.
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