Indian Institute of Management Ahmedabad catalog › Contents of Brand_India

4-D branding: cracking the corporate code of the network economy

by Gad, Thomas.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 G2F6] (1).

Adkatha: the story of Indian advertising

by Halve, Anand | Sarkar, Anita.

Publisher: Goa Centrum Charitable Trust 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10954 H2A2] (1).

Advanced brand management: from vision to valuation

by Temporal, Paul.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley & Sons (Asia) Pte Ltd., 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 T3A2] (1).

Amul's India: concept, design and co-ordination by dy works based on 50 years of Amul advertising

by daCunha Communication.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: Noida HarperCollins Publishers 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 A6] (1).

Asian branding: a great way to fly

by Batey, Ian.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: Singapore Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 B2A8] (1).

No cover image available

Best of brand equity

by Economic Times.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: Bombay Times of India 1992Availability: No items available Lost (1).

No cover image available

Best of brand equity

by Economic Times | Economic Times.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: Bombay Times of India 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 E2B3] (1).

Brand building advertising: concepts and cases (Case Book II)

by Parameswaran, M. G | Medh, Kinjal.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Pvt Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10954 P2B7] (1).

Brand child: remarkable insights into the minds of today's global kids and their relationships with brands

by Lindstrom, Martin | Seybold, Patricia B.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 L4B7] (1).

Brand failures: the truth about the 100 biggest branding mistakes of all time

by Haig, Matt.

Edition: 2nd ed.Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 H2B7] (1).

Brand management: the Indian context

by Moorthi, Y. L. R.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House Pvt. Ltd. 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6B7] (1).

Brand manners: how to create the self-confident organisation to live the brand

by Pringle, Hamish | Gordon, William.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 P7B7] (1).

Brand new justice: how branding places and products can help the developing World

by Anholt, Simon.

Publisher: Noida Reed Elsevier India Pvt. Ltd. 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 A6B7] (1).

No cover image available

Brand positioning: strategies for competitive advantage

by Sengupta, Subroto.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 S3B7-4] (4). Withdrawn (5). Lost (2).

Branding your business: promoting your business attracting customers and standing out in market place

by Hammond, James.

Publisher: New Delhi Kogan Page India 2008Availability: No items available Lost (1).

Branding: a practical guide to planning your strategy

by Randall, Geoffrey.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 R2B7] (1).

Branding: concepts and process

by Pati, Debashis.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan India Ltd., 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 P2B7] (1).

Brands and branding

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: London Profile Books 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C5B7] (1).

Brands in the balance: meeting the challenge to commercial identity

by Drawbaugh, Kevin.

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 D7B7] (1).

Brands: visions and values

by Goodchild, John [Editor] | Callow, Clive [Editor].

Material type: book

Book; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 B73] (1).

	4-D branding: cracking the corporate code of the network economy by Gad, Thomas. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 G2F6] (1). Add to cart (remove)
	Adkatha: the story of Indian advertising by Halve, Anand \| Sarkar, Anita. Publisher: Goa Centrum Charitable Trust 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10954 H2A2] (1). Add to cart (remove)
	Advanced brand management: from vision to valuation by Temporal, Paul. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley & Sons (Asia) Pte Ltd., 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 T3A2] (1). Add to cart (remove)
	Amul's India: concept, design and co-ordination by dy works based on 50 years of Amul advertising by daCunha Communication. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Noida HarperCollins Publishers 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 A6] (1). Add to cart (remove)
	Asian branding: a great way to fly by Batey, Ian. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Singapore Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 B2A8] (1). Add to cart (remove)
	No cover image available Best of brand equity by Economic Times. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Bombay Times of India 1992Availability: No items available Lost (1). Add to cart (remove)
	No cover image available Best of brand equity by Economic Times \| Economic Times. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Bombay Times of India 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 E2B3] (1). Add to cart (remove)
	Brand building advertising: concepts and cases (Case Book II) by Parameswaran, M. G \| Medh, Kinjal. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Pvt Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.10954 P2B7] (1). Add to cart (remove)
	Brand child: remarkable insights into the minds of today's global kids and their relationships with brands by Lindstrom, Martin \| Seybold, Patricia B. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 L4B7] (1). Add to cart (remove)
	Brand failures: the truth about the 100 biggest branding mistakes of all time by Haig, Matt. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 H2B7] (1). Add to cart (remove)
	Brand management: the Indian context by Moorthi, Y. L. R. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House Pvt. Ltd. 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6B7] (1). Add to cart (remove)
	Brand manners: how to create the self-confident organisation to live the brand by Pringle, Hamish \| Gordon, William. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 P7B7] (1). Add to cart (remove)
	Brand new justice: how branding places and products can help the developing World by Anholt, Simon. Publisher: Noida Reed Elsevier India Pvt. Ltd. 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 A6B7] (1). Add to cart (remove)
	No cover image available Brand positioning: strategies for competitive advantage by Sengupta, Subroto. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 S3B7-4] (4). Withdrawn (5). Lost (2). Add to cart (remove)
	Branding your business: promoting your business attracting customers and standing out in market place by Hammond, James. Publisher: New Delhi Kogan Page India 2008Availability: No items available Lost (1). Add to cart (remove)
	Branding: a practical guide to planning your strategy by Randall, Geoffrey. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 R2B7] (1). Add to cart (remove)
	Branding: concepts and process by Pati, Debashis. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan India Ltd., 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 P2B7] (1). Add to cart (remove)
	Brands and branding by Clifton, Rita \| Simmons, John \| Ahmed, Sameena \| Allen, Tony \| Anholt, Simon \| Thompson, Bahr Anne \| Barwise, Patrick \| Blackett, Tom \| Bowker, Deborah \| Brymer, Chuck \| Doane, Deborah \| Faulkner, Kim \| Feldwick, Paul \| Hilton, Steve \| Lindemann, Jan \| Poulter, Allan \| Smith, Shaun. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London Profile Books 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C5B7] (1). Add to cart (remove)
	Brands in the balance: meeting the challenge to commercial identity by Drawbaugh, Kevin. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 D7B7] (1). Add to cart (remove)
	Brands: visions and values by Goodchild, John [Editor] \| Callow, Clive [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.12 B73] (1). Add to cart (remove)

Indian Institute of Management Ahmedabad

Brand_India_Books