Indian Institute of Management Ahmedabad catalog › Contents of Brand_India

4-D branding: cracking the corporate code of the network economy Gad, Thomas

by Gad, Thomas.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 G2F6 (1).

Adkatha: the story of Indian advertising

by Halve, Anand | Sarkar, Anita.

Publisher: Goa Centrum Charitable Trust 2011Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.10954 H2A2 (1).

Advanced brand management: from vision to valuation Temporal, Paul

by Temporal, Paul.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley & Sons (Asia) Pte Ltd., 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 T3A2 (1).

Amul's India: concept, design and co-ordination by dy works based on 50 years of Amul advertising

by daCunha Communication.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Noida HarperCollins Publishers 2012Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.827 A6 (1).

Asian branding: a great way to fly Batey, Ian

by Batey, Ian.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Singapore Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 B2A8 (1).

No cover image available

Best of brand equity

by Economic Times | Economic Times.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Bombay Times of India 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 E2B3 (1).

No cover image available

Best of brand equity

by Economic Times.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Bombay Times of India 1992Availability: No items available : Lost (1).

Brand building advertising: concepts and cases (Case Book II) Parameswaran, M. G.

by Parameswaran, M. G | Medh, Kinjal.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Pvt Ltd., 2011Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.10954 P2B7 (1).

Brand child: remarkable insights into the minds of today's global kids and their relationships with brands

by Lindstrom, Martin | Seybold, Patricia B.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 L4B7 (1).

Brand failures: the truth about the 100 biggest branding mistakes of all time

by Haig, Matt.

Edition: 2ndMaterial type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.827 H2B7-2011 (1).

Brand management: the Indian context Moorthi, Y. L. R.

by Moorthi, Y. L. R.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House Pvt. Ltd. 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M6B7 (1).

Brand manners: how to create the self-confident organisation to live the brand Pringle, Hamish

by Pringle, Hamish | Gordon, William.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 P7B7 (1).

Brand new justice: how branding places and products can help the developing World Anholt, Simon

by Anholt, Simon.

Publisher: Noida Reed Elsevier India Pvt. Ltd. 2008Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.827 A6B7 (1).

No cover image available

Brand positioning: strategies for competitive advantage Sengupta, Subroto

by Sengupta, Subroto.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 1990Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 S3B7-4 (4). Withdrawn (5). Lost (2).

Branding your business: promoting your business attracting customers and standing out in market place

by Hammond, James.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2008Availability: No items available : Lost (1).

Branding: a practical guide to planning your strategy

by Randall, Geoffrey.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 R2B7 (1).

Branding: concepts and process Pati, Debashis

by Pati, Debashis.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan India Ltd., 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 P2B7 (1).

Brands and branding Clifton, Rita

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London Profile Books 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C5B7 (1).

Brands in the balance: meeting the challenge to commercial identity Drawbaugh, Kevin

by Drawbaugh, Kevin.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 D7B7 (1).

Brands: visions and values

by Goodchild, John [Editor] | Callow, Clive [Editor].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 B73 (1).

	4-D branding: cracking the corporate code of the network economy Gad, Thomas by Gad, Thomas. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 G2F6 (1). Add to cart (remove)
	Adkatha: the story of Indian advertising by Halve, Anand \| Sarkar, Anita. Publisher: Goa Centrum Charitable Trust 2011Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.10954 H2A2 (1). Add to cart (remove)
	Advanced brand management: from vision to valuation Temporal, Paul by Temporal, Paul. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley & Sons (Asia) Pte Ltd., 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 T3A2 (1). Add to cart (remove)
	Amul's India: concept, design and co-ordination by dy works based on 50 years of Amul advertising by daCunha Communication. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Noida HarperCollins Publishers 2012Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.827 A6 (1). Add to cart (remove)
	Asian branding: a great way to fly Batey, Ian by Batey, Ian. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Singapore Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 B2A8 (1). Add to cart (remove)
	No cover image available Best of brand equity by Economic Times \| Economic Times. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bombay Times of India 1997Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 E2B3 (1). Add to cart (remove)
	No cover image available Best of brand equity by Economic Times. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bombay Times of India 1992Availability: No items available : Lost (1). Add to cart (remove)
	Brand building advertising: concepts and cases (Case Book II) Parameswaran, M. G. by Parameswaran, M. G \| Medh, Kinjal. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Pvt Ltd., 2011Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.10954 P2B7 (1). Add to cart (remove)
	Brand child: remarkable insights into the minds of today's global kids and their relationships with brands by Lindstrom, Martin \| Seybold, Patricia B. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 L4B7 (1). Add to cart (remove)
	Brand failures: the truth about the 100 biggest branding mistakes of all time by Haig, Matt. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.827 H2B7-2011 (1). Add to cart (remove)
	Brand management: the Indian context Moorthi, Y. L. R. by Moorthi, Y. L. R. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House Pvt. Ltd. 1999Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 M6B7 (1). Add to cart (remove)
	Brand manners: how to create the self-confident organisation to live the brand Pringle, Hamish by Pringle, Hamish \| Gordon, William. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 P7B7 (1). Add to cart (remove)
	Brand new justice: how branding places and products can help the developing World Anholt, Simon by Anholt, Simon. Publisher: Noida Reed Elsevier India Pvt. Ltd. 2008Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.827 A6B7 (1). Add to cart (remove)
	No cover image available Brand positioning: strategies for competitive advantage Sengupta, Subroto by Sengupta, Subroto. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 1990Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 S3B7-4 (4). Withdrawn (5). Lost (2). Add to cart (remove)
	Branding your business: promoting your business attracting customers and standing out in market place by Hammond, James. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2008Availability: No items available : Lost (1). Add to cart (remove)
	Branding: a practical guide to planning your strategy by Randall, Geoffrey. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 R2B7 (1). Add to cart (remove)
	Branding: concepts and process Pati, Debashis by Pati, Debashis. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan India Ltd., 2002Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 P2B7 (1). Add to cart (remove)
	Brands and branding Clifton, Rita by Clifton, Rita \| Simmons, John \| Ahmed, Sameena \| Allen, Tony \| Anholt, Simon \| Thompson, Bahr Anne \| Barwise, Patrick \| Blackett, Tom \| Bowker, Deborah \| Brymer, Chuck \| Doane, Deborah \| Faulkner, Kim \| Feldwick, Paul \| Hilton, Steve \| Lindemann, Jan \| Poulter, Allan \| Smith, Shaun. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London Profile Books 2003Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 658.8 C5B7 (1). Add to cart (remove)
	Brands in the balance: meeting the challenge to commercial identity Drawbaugh, Kevin by Drawbaugh, Kevin. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 D7B7 (1). Add to cart (remove)
	Brands: visions and values by Goodchild, John [Editor] \| Callow, Clive [Editor]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai LibraryCall number: 659.12 B73 (1). Add to cart (remove)

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