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		No cover image available Psychological principles of marketing and consumer behaviour by Britt, Steuart Henderson Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lexington, Mass. Lexington Books 1978 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 B7P8. Place hold Add to cart (remove)
		No cover image available The spenders: where and why your money goes by Britt, Steuart Henderson Series: McGraw-Hill series in marketing and advertising Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill Book Co., 1960 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 B7S7. Place hold Add to cart (remove)
		Handbook of consumer motivations: the psychology of the world of objects by Dichter, Ernest Series: McGraw-Hill series in marketing and advertising Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. McGraw-Hill 1964 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 D4H2. Place hold Add to cart (remove)
		Advertising: a behavioural approach for managers by Faison, Edmund W. J Series: Wiley Series in Marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Wiley 1980 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 F2A2. Place hold Add to cart (remove)
		Nonverbal communication in advertising by Hecker, Sidney [Editor] Stewart, David W [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lexington, Massachusetts Lexington Books 1988 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 N6. Place hold Add to cart (remove)
		Advertising and consumer psychology by Percy, Larry [Editor] Woodside, Arch G [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lexington, Massachusetts Lexington Books 1983 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 P3A2. Place hold Add to cart (remove)
		No cover image available Visual persuasion written and designed by Baker, Stephen Series: McGraw-Hill series in marketing and advertising Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 1961 Online resources: e-Book Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.10115 B2V4. Place hold Add to cart (remove)
		No cover image available Psychology in media strategy: proceedings of a symposium by Media Research Committee of the American Marketing Association Overseas Press Club, New York City February 23, 1965 Proceedings of a Symposium on Psychology in Media Strategy Bogart, Leo [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Illinois American Marketing Association 1966 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.10115 B6P8. Place hold Add to cart (remove)
		No cover image available Advertising and psychology by Gill, Leslie E Series: Hutchinson's University Library: Psychology Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Hutchinson 1954 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.10115 G4A2. Place hold Add to cart (remove)
		No cover image available Advertising psychology and research: an introductory book by Lucas, Darrell Blaine Britt, Steuart Henderson Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill Book Co., 1950 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.10115 L8A2. Place hold Add to cart (remove)
		No cover image available Motivation in advertising: motives that make people buy by Martineau, Pierre Series: McGraw-Hill series in advertising and selling Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill Book Co., 1957 Availability: Items available for loan: Vikram Sarabhai Library (2)Call number: 659.10115 M2M6-1, ... Place hold Add to cart (remove)
		No cover image available The hidden persuaders by Packard, Vance Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York David McKay Co., 1957 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1015 P2H4. Place hold Add to cart (remove)
		No cover image available Motivation research in advertising and marketing by Smith, George Horsley Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill Book Co., 1954 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1015 S6M6. Place hold Add to cart (remove)
		Marketing power of emotion by O'Shaughnessy, John O'Shaughnessy, Nicholas J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Oxford University Press 2003 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 O8M2. Place hold Add to cart (remove)
		Persuasion in advertising by O'Shaughnessy, John O'Shaughnessy, Nicholas Jackson Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2004 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 O8P3. Place hold Add to cart (remove)
		Brand sense: build powerful brands through touch, taste, smell, sight, and sound by Lindstrom, Martin Kotler, Philip [Forward by] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Free Press 2005 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.827 L4B7. Place hold Add to cart (remove)
		Handbook of consumer psychology by Haugtvedt, Curtis P [Editor] Herr, Paul [Editor] Kardes, Frank R [Editor] Series: Marketing and consumer psychology series, 4 Publication details: New York Lawrence Erlbaum Associates 2007 Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)
		About face: the secrets of emotionally effective advertising by Hill, Den Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2010 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1019 H4A2. Place hold Add to cart (remove)
		Psychology of advertising by Fennis, Bob M Stroebe, Wolfgang Publication details: New York Psychology Press 2010 Online resources: E-Book Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1019 F3P8. Lists: 2.MARKETING, T&F e-Books, VR_VSL e-Book collection. Place hold Add to cart (remove)
		The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand by Plessis, Erik du Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8342 P5B7. Place hold Add to cart (remove)

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Your search returned 28 results.