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		No cover image available Transaction decoupling: the effects of price bundling on the decision to consume by Soman, Dilip Gourville, John T Series: MSI working paper report no.98-131 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Marketing Science Institute 1998 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 339.42 S6T7. Place hold Add to cart (remove)
		Understanding consumer behaviour by Brown, Stephen [Contributor] Christensen, Clayton [Contributor] Deighton, John [Contributor] Dolan, Robert J [Contributor] Fader, Peter S [Contributor] Fournier, Susan [Contributor] Gourville, John T [Contributor] Moe, Wendy W [Contributor] Sarvary, Miklos [Contributor] Series: Business fundamentals ; 9543 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Publishing 2002 Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)

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