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Transaction decoupling: the effects of price bundling on the decision to consume

By: Soman, Dilip.
Contributor(s): Gourville, John T.
Material type: materialTypeLabelBookSeries: MSI working paper report no.98-131. Publisher: Cambridge Marketing Science Institute 1998Description: 36 p.Subject(s): Consumer Behaviour | Decision-makingDDC classification: 339.42
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 1051 (0 Floor, East Wing) 339.42 S6T7 (Browse shelf) Available 144952

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