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Permission marketing: turning strangers into friends, and friends into customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 G6P3.
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Strategic customer care: an evolutionary approach to increasing customer value and profitability by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 B7S81.

Handbook of relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage publications 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: R 658.8 H2.

The customer marketing method: how to implement and profit from customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 C8C8.

Relationship management in twenty first century organizations: with 300 typical people-problems and solutions that work ! by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Vakils, Feffer and Simons Ltd. 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.4 K4R3.

From mind to market: reinventing the retail supply chain by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperBusiness 1997
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 B5F7.

Romancing the customer: maximizing brand value through powerful relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley 2001
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 T3R6.

CRM at the speed of light: capturing and keeping customers in internet real time by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 2001
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 G7C8.

Customer relationship management essentials by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 G6C8.

Strategic market relationships: from strategy to implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 D6S8.

The relational enterprise: moving beyond CRM to maximize all your business relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York AMACOM 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 C6R3.

CRM in financial services: a practical guide to making customer relationship management work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 F6C8.

Marketing channels: a relationship management approach by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.84 P3M2/2002.

Managing buyer-supplier relations: the winning edge through specification management by Series: Routledge studies in business organizations and networks
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routedge 2001
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.7 N3M2.

Customer share marketing: how the world's great marketers unlock profits from customer loyalty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Financial Times/Prentice-Hall 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 O8C8.

Customer experience management: a revolutionary approach to connecting with your customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 S2C8.

CRM at the speed of light: capturing and keeping customers in internet real time by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 G7C8/2003.

Retail therapy: making strategic relationships work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 J6R3.

The customer centric enterprise: advances in mass customization and personalization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin Springer-Verlag 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.5 C8.

Leading through relationship marketing:how winning organisations leverage stakeholder relationship to improve business perfomance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 B2L3.

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