EliteCode - elevating premiumization in IT services

By: Contributor(s): Material type: Computer fileComputer filePublication details: Ahmedabad Indian Institute of Management 2024Description: 14 pSubject(s): DDC classification:
  • SP2024/3895 SP003895
Summary: The assigned problem was to evaluate if and how to premiumize the Indian IT Services Industry. This was further broken down into checking whether the Indian IT Industry is commoditized or not. This was because if it is commoditized, there will be no scope for premiumization, and vice-versa.
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Student Project Vikram Sarabhai Library Reference Students Project SP2024/3895 (Browse shelf(Opens below)) e-Book - Digital Access SP003895

Submitted by Raman Kumar
Akash Yadav

The assigned problem was to evaluate if and how to premiumize the Indian IT Services Industry. This was further broken down into checking whether the Indian IT Industry is commoditized or not. This was because if it is commoditized, there will be no scope for premiumization, and vice-versa.

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