EliteCode - elevating premiumization in IT services
Kumar, Raman
EliteCode - elevating premiumization in IT services - Ahmedabad Indian Institute of Management 2024 - 14 p.
Submitted by Raman Kumar
Akash Yadav
The assigned problem was to evaluate if and how to premiumize the Indian IT Services Industry. This was further broken down into checking whether the Indian IT Industry is commoditized or not. This was because if it is commoditized, there will be no scope for premiumization, and vice-versa.
Information technology-India
Service industries-India
Commodity fetishism
SP2024/3895 / SP003895
EliteCode - elevating premiumization in IT services - Ahmedabad Indian Institute of Management 2024 - 14 p.
Submitted by Raman Kumar
Akash Yadav
The assigned problem was to evaluate if and how to premiumize the Indian IT Services Industry. This was further broken down into checking whether the Indian IT Industry is commoditized or not. This was because if it is commoditized, there will be no scope for premiumization, and vice-versa.
Information technology-India
Service industries-India
Commodity fetishism
SP2024/3895 / SP003895