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Marketing research: an applied orientation

By: Contributor(s): Material type: TextTextPublication details: Chennai Pearson Education 2019Edition: 7th edDescription: xxxii, 955 p. : ill. Includes cases, notes and indexISBN:
  • 9789353433291
Subject(s): Summary: "With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions. https://www.pearsoned.co.in/prc/book/naresh-k-malhotra-marketing-research-7e--7/9789353433291
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2243 (2nd Floor, East Wing) Non-fiction General Stacks 658.8 M2M2-2019 (Browse shelf(Opens below)) Available 207995

"With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions.


https://www.pearsoned.co.in/prc/book/naresh-k-malhotra-marketing-research-7e--7/9789353433291

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