Marketing research: an applied orientation (Record no. 223399)

MARC details
000 -LEADER
fixed length control field 01163aam a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250515b2019 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353433291
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 430796
245 ## - TITLE STATEMENT
Title Marketing research: an applied orientation
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chennai
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 955 p. : ill.
Other physical details Includes cases, notes and index
520 ## - SUMMARY, ETC.
Summary, etc "With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions. <br/><br/><br/>https://www.pearsoned.co.in/prc/book/naresh-k-malhotra-marketing-research-7e--7/9789353433291
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Research methods
9 (RLIN) 430825
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dash, Satyabhushan
Relator term Co-author
9 (RLIN) 430826
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library General Stacks 31/05/2025 44 829.00 Rack 39-B / Slot 2243 (2nd Floor, East Wing) 658.8 M2M2-2019 207995 31/05/2025 829.00 Books