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Retail management: a strategic approch

By: Contributor(s): Material type: TextTextPublication details: Nodia Pearson 2018Edition: 13th edDescription: xxv, 722 p. : ill. ; includes appendix, endnote and name indexISBN:
  • 9789332587694
Subject(s): DDC classification:
  • 658.87 B3R3
Summary: Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of omnichannel retailing. https://www.pearsoned.co.in/prc/book/barry-berman-retail-management-13e--13/9789332587694
List(s) this item appears in: Fiction @ VSL
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2287 (2nd Floor, East Wing) Fiction General Stacks 658.87 B3R3-2018 (Browse shelf(Opens below)) Available 207990

Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of omnichannel retailing.


https://www.pearsoned.co.in/prc/book/barry-berman-retail-management-13e--13/9789332587694

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