Retail management: a strategic approch
Berman, Barry
Retail management: a strategic approch - 13th ed. - Nodia Pearson 2018 - xxv, 722 p. : ill. ; includes appendix, endnote and name index.
Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of omnichannel retailing.
https://www.pearsoned.co.in/prc/book/barry-berman-retail-management-13e--13/9789332587694
9789332587694
Retail trade - Management
Strategic planning
Retail trade - Decision making
Retail trade - Planning
Business planning
658.87 / B3R3
Retail management: a strategic approch - 13th ed. - Nodia Pearson 2018 - xxv, 722 p. : ill. ; includes appendix, endnote and name index.
Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of omnichannel retailing.
https://www.pearsoned.co.in/prc/book/barry-berman-retail-management-13e--13/9789332587694
9789332587694
Retail trade - Management
Strategic planning
Retail trade - Decision making
Retail trade - Planning
Business planning
658.87 / B3R3