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Mathematical models of distribution channels

By: Contributor(s): Series: International Series in Quantitative Marketing (v. 17)Publication details: Springer 2004 OxfordDescription: xxv, 568 pISBN:
  • 9781402071638
Subject(s): DDC classification:
  • 658.8700151 I6M2
Summary: Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth. www.springer.com/gp/book/9781402071638#otherversion=9781441953025
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2290 (2nd Floor, East Wing) Non-fiction General Stacks 658.8700151 I6M2 (Browse shelf(Opens below)) Available 193907

Table of Contents:

1 A Commentary on Distribution-Channels Modeling
2 The Bilateral-Monopoly Model and Channel Myths
3 Multiple (Exclusive) Retailers
4 Multiple (Exclusive) States-of-Nature
5 Toward a Manufacturer-Optimal Per-Unit Fee: A Channel-Coordinating Quantity-Discount Schedule
6 The Manufacturer-Optimal Two-Part Tariff
7 The Channel-Coordinating Menu
8 Coordination versus Maximization: Theoretical Analyses
9 Coordination versus Maximization: Graphical Analyses

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

www.springer.com/gp/book/9781402071638#otherversion=9781441953025

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