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Always on: digital brand strategy in a big data world

By: Material type: TextTextPublication details: Burlington Gower Publishing 2014Description: xi, 279 pISBN:
  • 9781472447791
Subject(s): DDC classification:
  • 658.872 O9A5
Summary: This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way.(http://www.ashgate.com/isbn/9781472447814)
List(s) this item appears in: Big data | VR_Data Analytics, Data Visualization and Big Data | IT and Decision Science
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2292 (2nd Floor, East Wing) Non-fiction General Stacks 658.872 O9A5 (Browse shelf(Opens below)) Available 188792

This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it.
With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way.(http://www.ashgate.com/isbn/9781472447814)

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