Overland, Arve Peder

Always on: digital brand strategy in a big data world - Burlington Gower Publishing 2014 - xi, 279 p.

This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it.
With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way.(http://www.ashgate.com/isbn/9781472447814)


Electronic commerce
Social media
Big data
Strategic planning
Information technology - Economic aspects

658.872 / O9A5

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