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Legends in marketing - 8 Vols.

By: Contributor(s): Material type: TextTextSeries: Legends in MarketingPublication details: Los Angeles Sage Publications 2014Description: l, 325 p. Vol.I - Organizational Buying Behavior; xxxiii, 301 p. Vol.II - Consumer Behavior; xxvi, 307 p. Vol.III - Product and New Product Management; xxx, 474 p. Vol.IV - Marketing Strategy; xxxiii, 400 p. Vol.V - Market Segmentation; xxxii, 294 p. Vol.VI - Global Marketing; xxviii, 399 p. Vol.VII - Marketing Research and Modeling; xxix, 358 p. Vol.VIII - The Future of MarketingISBN:
  • 9788132110033
Subject(s): DDC classification:
  • R 658.8 W4L3
Summary: The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set in the series, consisting of 8 volumes, is a tribute to Yoram 'Jerry' Wind. Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy.
List(s) this item appears in: Jagdish Sheth
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.8 W4L3-I (Browse shelf(Opens below)) Not for Issue 181654
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.8 W4L3-II (Browse shelf(Opens below)) Not for Issue 181655
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.8 W4L3-III (Browse shelf(Opens below)) Not for Issue 181656
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.8 W4L3-IV (Browse shelf(Opens below)) Not for Issue 181657
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.8 W4L3-V (Browse shelf(Opens below)) Not for Issue 181658
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.8 W4L3-VI (Browse shelf(Opens below)) Not for Issue 181659
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.8 W4L3-VII (Browse shelf(Opens below)) Not for Issue 181660
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.8 W4L3-VIII (Browse shelf(Opens below)) Not for Issue 181661

The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set in the series, consisting of 8 volumes, is a tribute to Yoram 'Jerry' Wind. Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy.

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