Legends in marketing - 8 Vols. (Record no. 182044)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02319cam a22004098i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b2014 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110033 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | R 658.8 |
| Item number | W4L3 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wind, Yoram |
| 9 (RLIN) | 284491 |
| 245 10 - TITLE STATEMENT | |
| Title | Legends in marketing - 8 Vols. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles |
| Name of publisher, distributor, etc | Sage Publications |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | l, 325 p. |
| Type of unit | Vol.I - Organizational Buying Behavior |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 301 p. |
| Type of unit | Vol.II - Consumer Behavior |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 307 p. |
| Type of unit | Vol.III - Product and New Product Management |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 474 p. |
| Type of unit | Vol.IV - Marketing Strategy |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 400 p. |
| Type of unit | Vol.V - Market Segmentation |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 294 p. |
| Type of unit | Vol.VI - Global Marketing |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 399 p. |
| Type of unit | Vol.VII - Marketing Research and Modeling |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 358 p. |
| Type of unit | Vol.VIII - The Future of Marketing |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 36000.00 |
| Unit of pricing | Set Price |
| 490 0# - SERIES STATEMENT | |
| Series statement | Legends in Marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set in the series, consisting of 8 volumes, is a tribute to Yoram 'Jerry' Wind. Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 4378 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 9 (RLIN) | 55858 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 9 (RLIN) | 7071 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| Relator term | Series Editor |
| 9 (RLIN) | 6394 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Robert J. |
| Relator term | Editor (Vol.I) |
| 9 (RLIN) | 55841 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kahn, Barbara E. |
| Relator term | Editor (Vol.II) |
| 9 (RLIN) | 184019 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meyer, Robert J. |
| Relator term | Editor (Vol.II) |
| 9 (RLIN) | 272117 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahajan, Vijay |
| Relator term | Editor (Vol.III) |
| 9 (RLIN) | 14959 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reibstein, David J. |
| Relator term | Editor (Vol.IV) |
| 9 (RLIN) | 272118 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bell, David R. |
| Relator term | Editor (Vol.V) |
| 9 (RLIN) | 188791 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jain, Arun K. |
| Relator term | Editor (Vol.VI) |
| 9 (RLIN) | 272119 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rao, Vithala R. |
| Relator term | Editor (Vol.VII) |
| 9 (RLIN) | 187077 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S. |
| Relator term | Editor (Vol.VIII) |
| 9 (RLIN) | 46750 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Item location | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not for Issue | Reference | Vikram Sarabhai Library | Vikram Sarabhai Library | 2014-03-19 | 11 | 28800.00 | Slot 1653 (2 Floor, West Wing) | 1 | R 658.8 W4L3-I | 181654 | 2014-04-12 | 2014-04-09 | 36000.00 | Reference | ||||
| Not for Issue | Reference | Vikram Sarabhai Library | Vikram Sarabhai Library | 2014-03-19 | Jai Book Distributor | Slot 1653 (2 Floor, West Wing) | R 658.8 W4L3-II | 181655 | 2014-03-19 | Reference | ||||||||
| Not for Issue | Reference | Vikram Sarabhai Library | Vikram Sarabhai Library | 2014-03-19 | Jai Book Distributors | Slot 1653 (2 Floor, West Wing) | R 658.8 W4L3-III | 181656 | 2014-03-19 | Reference | ||||||||
| Not for Issue | Reference | Vikram Sarabhai Library | Vikram Sarabhai Library | 2014-03-19 | Jai Book Distributors | Slot 1653 (2 Floor, West Wing) | R 658.8 W4L3-IV | 181657 | 2014-03-19 | Reference | ||||||||
| Not for Issue | Reference | Vikram Sarabhai Library | Vikram Sarabhai Library | 2014-03-19 | Jai Book Distributors | Slot 1653 (2 Floor, West Wing) | R 658.8 W4L3-V | 181658 | 2014-03-19 | Reference | ||||||||
| Not for Issue | Reference | Vikram Sarabhai Library | Vikram Sarabhai Library | 2014-03-19 | Jai Book Distributors | Slot 1653 (2 Floor, West Wing) | R 658.8 W4L3-VI | 181659 | 2014-03-19 | Reference | ||||||||
| Not for Issue | Reference | Vikram Sarabhai Library | Vikram Sarabhai Library | 2014-03-19 | Slot 1653 (2 Floor, West Wing) | R 658.8 W4L3-VII | 181660 | 2014-03-19 | Reference | |||||||||
| Not for Issue | Reference | Vikram Sarabhai Library | Vikram Sarabhai Library | 2014-03-19 | Jai Book Distributors | Slot 1653 (2 Floor, West Wing) | R 658.8 W4L3-VIII | 181661 | 2014-03-19 | Reference |