Indian Institute of Management Ahmedabad

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Legends in marketing - 8 Vols. (Record no. 182044)

000 -LEADER
fixed length control field 02319cam a22004098i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2014 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132110033
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 658.8
Item number W4L3
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wind, Yoram
9 (RLIN) 284491
245 10 - TITLE STATEMENT
Title Legends in marketing - 8 Vols.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles
Name of publisher, distributor, etc Sage Publications
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent l, 325 p.
Type of unit Vol.I - Organizational Buying Behavior
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 301 p.
Type of unit Vol.II - Consumer Behavior
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 307 p.
Type of unit Vol.III - Product and New Product Management
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 474 p.
Type of unit Vol.IV - Marketing Strategy
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 400 p.
Type of unit Vol.V - Market Segmentation
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 294 p.
Type of unit Vol.VI - Global Marketing
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 399 p.
Type of unit Vol.VII - Marketing Research and Modeling
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 358 p.
Type of unit Vol.VIII - The Future of Marketing
365 ## - TRADE PRICE
Price type code INR
Price amount 36000.00
Unit of pricing Set Price
490 0# - SERIES STATEMENT
Series statement Legends in Marketing
520 ## - SUMMARY, ETC.
Summary, etc The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. <br/><br/>The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set in the series, consisting of 8 volumes, is a tribute to Yoram 'Jerry' Wind. Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
9 (RLIN) 55858
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
9 (RLIN) 7071
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
Relator term Series Editor
9 (RLIN) 6394
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Thomas, Robert J.
Relator term Editor (Vol.I)
9 (RLIN) 55841
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kahn, Barbara E.
Relator term Editor (Vol.II)
9 (RLIN) 184019
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Meyer, Robert J.
Relator term Editor (Vol.II)
9 (RLIN) 272117
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mahajan, Vijay
Relator term Editor (Vol.III)
9 (RLIN) 14959
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Reibstein, David J.
Relator term Editor (Vol.IV)
9 (RLIN) 272118
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bell, David R.
Relator term Editor (Vol.V)
9 (RLIN) 188791
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jain, Arun K.
Relator term Editor (Vol.VI)
9 (RLIN) 272119
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rao, Vithala R.
Relator term Editor (Vol.VII)
9 (RLIN) 187077
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
Relator term Editor (Vol.VIII)
9 (RLIN) 46750
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
      Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library   19/03/2014 11 28800.00 Slot 1653 (2 Floor, West Wing) 1 R 658.8 W4L3-I 181654 12/04/2014 09/04/2014 36000.00 Reference
      Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library   19/03/2014 Jai Book Distributor   Slot 1653 (2 Floor, West Wing)   R 658.8 W4L3-II 181655 19/03/2014     Reference
      Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library   19/03/2014 Jai Book Distributors   Slot 1653 (2 Floor, West Wing)   R 658.8 W4L3-III 181656 19/03/2014     Reference
      Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library   19/03/2014 Jai Book Distributors   Slot 1653 (2 Floor, West Wing)   R 658.8 W4L3-IV 181657 19/03/2014     Reference
      Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library   19/03/2014 Jai Book Distributors   Slot 1653 (2 Floor, West Wing)   R 658.8 W4L3-V 181658 19/03/2014     Reference
      Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library   19/03/2014 Jai Book Distributors   Slot 1653 (2 Floor, West Wing)   R 658.8 W4L3-VI 181659 19/03/2014     Reference
      Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library   19/03/2014     Slot 1653 (2 Floor, West Wing)   R 658.8 W4L3-VII 181660 19/03/2014     Reference
      Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library   19/03/2014 Jai Book Distributors   Slot 1653 (2 Floor, West Wing)   R 658.8 W4L3-VIII 181661 19/03/2014     Reference

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