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Legends in marketing - 8 Vols.

By: Contributor(s): Publication details: 2013 New Delhi Sage PublicationsDescription: xxxvii, 222 p. Vol.1: Service marketing; xxvii, 184 p. Vol.2: Service management; xxvii, 238 p. Vol.3: Service logic; xxv, 212 p. Vol.4: Service quality; xxvi, 245 p. Vol.5: Relationship marketing; xxiii, 190 p. Vol.6: Marketing theory; xvii, 181 p. Vol.7: Marketing communication; xxiii, 260 p. Vol.8: Internal marketing, research approach and other worksISBN:
  • 9788132110026
Subject(s): DDC classification:
  • R 658.80092 G7L3
Summary: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Grönroos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Grönroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007.
List(s) this item appears in: Jagdish Sheth
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.80092 G7L3-I (Browse shelf(Opens below)) Not for Issue 180857
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.80092 G7L3-II (Browse shelf(Opens below)) Not for Issue 180858
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.80092 G7L3-III (Browse shelf(Opens below)) Not for Issue 180859
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.80092 G7L3-IV (Browse shelf(Opens below)) Not for Issue 180860
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.80092 G7L3-V (Browse shelf(Opens below)) Not for Issue 180861
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.80092 G7L3-VI (Browse shelf(Opens below)) Not for Issue 180862
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.80092 G7L3-VII (Browse shelf(Opens below)) Not for Issue 180863
Reference Vikram Sarabhai Library Reference / Slot 1653 (2nd Floor West Wing) Reference Reference R 658.80092 G7L3-VIII (Browse shelf(Opens below)) Not for Issue 180864

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Grönroos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Grönroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007.

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