Legends in marketing - 8 Vols. (Record no. 181338)

MARC details
000 -LEADER
fixed length control field 04177 a2200721 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132110026
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 658.80092
Item number G7L3
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gronroos, Christian
9 (RLIN) 284777
245 ## - TITLE STATEMENT
Title Legends in marketing - 8 Vols.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2013
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Sage Publications
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 222 p.
Type of unit Vol.1: Service marketing
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 184 p.
Type of unit Vol.2: Service management
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 238 p.
Type of unit Vol.3: Service logic
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 212 p.
Type of unit Vol.4: Service quality
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 245 p.
Type of unit Vol.5: Relationship marketing
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 190 p.
Type of unit Vol.6: Marketing theory
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 181 p.
Type of unit Vol.7: Marketing communication
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 260 p.
Type of unit Vol.8: Internal marketing, research approach and other works
365 ## - TRADE PRICE
Price type code INR
Price amount 36000.00
Unit of pricing Set price of 8 Vols.
520 ## - SUMMARY, ETC.
Summary, etc The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.<br/><br/>The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Grönroos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Grönroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
9 (RLIN) 7071
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
9 (RLIN) 29224
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
Relator term Series Editor
9 (RLIN) 6394
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fisk, Raymond P.
Relator term Editor (Vol.1)
9 (RLIN) 260861
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Edvardsson, Bo
Relator term Editor (Vol.2)
9 (RLIN) 260862
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Strandvik, Tore
Relator term Editor (Vol.3)
9 (RLIN) 260863
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Crosby, Lawrence A.
Relator term Editor (Vol.4)
9 (RLIN) 260864
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ballantyne, David
Relator term Editor (Vol.5)
9 (RLIN) 260865
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Brodie, Roderick P.
Relator term Editor (Vol.6)
9 (RLIN) 260866
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Schultz, Donald
Relator term Editor (Vol.7)
9 (RLIN) 260867
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lindqvist, Lars-Johan
Relator term Editor (Vol.8)
9 (RLIN) 260868
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baron, J. Stephen
Relator term Contributor (Vol.1)
9 (RLIN) 260869
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo
Relator term Contributor (Vol.1)
9 (RLIN) 187579
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kristensson, Per
Relator term Contributor (Vol.1)
9 (RLIN) 260870
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Svensson, Goran
Relator term Contributor (Vol.2)
9 (RLIN) 260871
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Voss, Chris
Relator term Contributor (Vol.2)
9 (RLIN) 260872
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
Relator term Contributor (Vol.2)
9 (RLIN) 186569
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Barnes, James G.
Relator term Contributor (Vol.3)
9 (RLIN) 188305
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gustafsson, Anders
Relator term Contributor (Vol.3)
9 (RLIN) 188473
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Storbacka, Kaj
Relator term Contributor (Vol.3)
9 (RLIN) 260873
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cronin, J. Joseph
Relator term Contributor (Vol.4)
9 (RLIN) 260874
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Frankwick, Gary L.
Relator term Contributor (Vol.4)
9 (RLIN) 260875
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
Relator term Contributor (Vol.4)
9 (RLIN) 260876
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Payne, Adrian
Relator term Contributor (Vol.5)
9 (RLIN) 260877
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Saren, Michael
Relator term Contributor (Vol.5)
9 (RLIN) 260878
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Varey, Richard
Relator term Contributor (Vol.5)
9 (RLIN) 260879
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baker, Michael J.
Relator term Contributor (Vol.6)
9 (RLIN) 183044
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Brookes, Richard W.
Relator term Contributor (Vol.6)
9 (RLIN) 260880
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kleinaltenkamp, Michael
Relator term Contributor (Vol.6)
9 (RLIN) 260881
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Little, Victoria J.
Relator term Contributor (Vol.6)
9 (RLIN) 260882
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Duncan, Thomas R.
Relator term Contributor (Vol.7)
9 (RLIN) 260883
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kerr, Gayle
Relator term Contributor (Vol.7)
9 (RLIN) 260884
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kitchen, Philip J.
Relator term Contributor (Vol.7)
9 (RLIN) 181083
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lindberg-Repo, Kirsti
Relator term Contributor (Vol.7)
9 (RLIN) 260885
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra
Relator term Contributor (Vol.7)
9 (RLIN) 59681
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gummesson, Evert
Relator term Contributor (Vol.8)
9 (RLIN) 167912
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
Relator term Contributor (Vol.8)
9 (RLIN) 27879
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Paltschik, Mikael
Relator term Contributor (Vol.8)
9 (RLIN) 260886
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ramirez, Rafael
Relator term Contributor (Vol.8)
9 (RLIN) 178276
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Reference
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification   Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library Reference 06/01/2014 11 28800.00 Reference / Slot 1653 (2nd Floor West Wing) R 658.80092 G7L3-I 180857 06/01/2014 36000.00 Reference
    Dewey Decimal Classification   Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library Reference 06/01/2014     Reference / Slot 1653 (2nd Floor West Wing) R 658.80092 G7L3-II 180858 06/01/2014   Reference
    Dewey Decimal Classification   Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library Reference 06/01/2014     Reference / Slot 1653 (2nd Floor West Wing) R 658.80092 G7L3-III 180859 06/01/2014   Reference
    Dewey Decimal Classification   Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library Reference 06/01/2014     Reference / Slot 1653 (2nd Floor West Wing) R 658.80092 G7L3-IV 180860 06/01/2014   Reference
    Dewey Decimal Classification   Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library Reference 06/01/2014     Reference / Slot 1653 (2nd Floor West Wing) R 658.80092 G7L3-V 180861 06/01/2014   Reference
    Dewey Decimal Classification   Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library Reference 06/01/2014     Reference / Slot 1653 (2nd Floor West Wing) R 658.80092 G7L3-VI 180862 06/01/2014   Reference
    Dewey Decimal Classification   Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library Reference 06/01/2014     Reference / Slot 1653 (2nd Floor West Wing) R 658.80092 G7L3-VII 180863 06/01/2014   Reference
    Dewey Decimal Classification   Not for Issue Reference Vikram Sarabhai Library Vikram Sarabhai Library Reference 06/01/2014     Reference / Slot 1653 (2nd Floor West Wing) R 658.80092 G7L3-VIII 180864 06/01/2014   Reference