Build from scratch: real strategies and proven methods to build start-up businesses
Publication details: 2013 Jaico Publishing House MumbaiDescription: xxii, 240 pISBN:- 9788184952919
- 658.421 B2B8
Item type | Current library | Item location | Collection | Shelving location | Call number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|---|
Books | Vikram Sarabhai Library | Rack 38-B / Slot 2163 (2nd Floor, East Wing) | Non-fiction | General Stacks | 658.421 B2B8 (Browse shelf(Opens below)) | Available | PM | 180105 |
A POWERFUL GUIDE for aspiring entrepreneurs, the book handholds the reader through various steps and tactics of building an organization from an idea. It tells the reader that a company is created out of one dominant ingredient – the human will.
The book discusses critical topics of idea generation, fund-raising, venture capital, go-to-market strategies and leadership. It also explores the human aspects of being an entrepreneur – the struggle, the ambition and the perseverance. It has a gritty and street-smart flavour that offers most realistic and down-to-earth strategies.
If you do not hail from a business family, you are not a Harvard drop-out and you don’t even have a world-changing innovation... and yet you dream of building your own company one day, Build from Scratch will be your soul mate.
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