Bajpai, Vineet

Build from scratch: real strategies and proven methods to build start-up businesses Bajpai, Vineet - Mumbai Jaico Publishing House 2013 - xxii, 240 p.

A POWERFUL GUIDE for aspiring entrepreneurs, the book handholds the reader through various steps and tactics of building an organization from an idea. It tells the reader that a company is created out of one dominant ingredient – the human will.
The book discusses critical topics of idea generation, fund-raising, venture capital, go-to-market strategies and leadership. It also explores the human aspects of being an entrepreneur – the struggle, the ambition and the perseverance. It has a gritty and street-smart flavour that offers most realistic and down-to-earth strategies.
If you do not hail from a business family, you are not a Harvard drop-out and you don’t even have a world-changing innovation... and yet you dream of building your own company one day, Build from Scratch will be your soul mate.


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Success in business
New business enterprises
Entrepreneurship

658.421 / B2B8

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