Brand managers' perceptions of the marketing communications budget allocation process

By: Contributor(s): Material type: TextTextSeries: MSI working paper report no.98-105Publication details: Cambridge Marketing Science Institute 1998 Description: 55 pSubject(s): DDC classification:
  • 658.8
List(s) this item appears in: Marketing Communication
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2241 (2nd Floor, East Wing) General Stacks 658.8 L6B7 (Browse shelf(Opens below)) Available 143501

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