Brand managers' perceptions of the marketing communications budget allocation process (Record no. 32798)

000 -LEADER
fixed length control field 00941nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1998 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Low, George S.
9 (RLIN) 185370
245 ## - TITLE STATEMENT
Title Brand managers' perceptions of the marketing communications budget allocation process
Statement of responsibility, etc. Low, George S.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Cambridge
Name of publisher, distributor, etc. Marketing Science Institute
Date of publication, distribution, etc. 1998
-- 112550
300 ## - PHYSICAL DESCRIPTION
Extent 55 p.
365 ## - TRADE PRICE
Price amount USD 300.00
Price note Annual Subscribe
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title MSI working paper report no.98-105
9 (RLIN) 186545
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
9 (RLIN) 29224
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer goods
9 (RLIN) 31817
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mohr, Jakki J.
9 (RLIN) 186546
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 300.00(Annual Subs.)
-- USD
-- 17/10/2007
-- International Book House Pvt. Ltd.,
-- 0000-00-00
-- Firm Order
-- 0000.
-- 00.00%
-- 00000.00
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Full call number Barcode Date last seen Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   2009-05-04 Slot 2151 (2 Floor, East Wing) 658.8 L6B7 143501 2009-09-04 2009-09-04 Books

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