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Marketing in the international aerospace industry

By: Material type: TextTextPublication details: Hampshire Ashgate Publishing Ltd. 2007 Description: ix, 297 pISBN:
  • 9780754649755
Subject(s): DDC classification:
  • 629.10688
Summary: The aerospace industry has a unique business culture and practices. This title analyses the distinctive environment and practices of the aerospace industry. It examines universal management issues from the point of view of the aerospace industries in the US, the UK, France, Germany, and Japan. It is intended for professionals and students. This book explains the aerospace market and its basic elements, marketing tools, techniques and resources, sales process and regulatory context of aerospace marketing.
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 34-A / Slot 1767 (2nd Floor, East Wing) General Stacks 629.10688 S7M2 (Browse shelf(Opens below)) Available 164640

The aerospace industry has a unique business culture and practices. This title analyses the distinctive environment and practices of the aerospace industry. It examines universal management issues from the point of view of the aerospace industries in the US, the UK, France, Germany, and Japan. It is intended for professionals and students. This book explains the aerospace market and its basic elements, marketing tools, techniques and resources, sales process and regulatory context of aerospace marketing.

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