Marketing in the international aerospace industry (Record no. 62894)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01326nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780754649755 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 629.10688 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Spreen, E. Wesley |
| 9 (RLIN) | 151767 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing in the international aerospace industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hampshire |
| Name of publisher, distributor, etc. | Ashgate Publishing Ltd. |
| Date of publication, distribution, etc. | 2007 |
| -- | 101129 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 297 p. |
| 365 ## - TRADE PRICE | |
| Price amount | UKP 55.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The aerospace industry has a unique business culture and practices. This title analyses the distinctive environment and practices of the aerospace industry. It examines universal management issues from the point of view of the aerospace industries in the US, the UK, France, Germany, and Japan. It is intended for professionals and students. This book explains the aerospace market and its basic elements, marketing tools, techniques and resources, sales process and regulatory context of aerospace marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Aerospace industries - Marketing |
| 9 (RLIN) | 151768 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 00055.00 |
| -- | UKP |
| -- | 2008-03-13 |
| -- | Kushal Books |
| -- | 00270638 |
| -- | 2008-03-05 |
| -- | IN 686 |
| -- | 2008-03-08 |
| -- | Approval |
| -- | 004543.00 |
| -- | 20.00% |
| -- | 00000.00 |
| -- | Prof. Diptesh Ghosh |
| -- | 25/1/2008 |
| Price effective from | Barcode | Date last seen | Damaged status | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Not for loan | Source of classification or shelving scheme | Koha item type | Home library | Shelving location | Item location | Total Checkouts | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 04/09/2009 | 164640 | 04/09/2009 | Vikram Sarabhai Library | 629.10688 S7M2 | 04/05/2009 | Dewey Decimal Classification | Books | Vikram Sarabhai Library | |||||||||
| 04/09/2009 | 164640 | 21/07/2017 | Vikram Sarabhai Library | 629.10688 S7M2 | 04/05/2009 | Dewey Decimal Classification | Books | Vikram Sarabhai Library | General Stacks | Rack 34-A / Slot 1767 (2nd Floor, East Wing) | 1 | 1 | 23/06/2017 |