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The handbook of key customer relationship management: the definitive guide to winning, managing and developing key account business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education Asia 2001
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 B8H2.

Gonzo marketing: winning through worst practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Capstone Publishing Ltd. 2001
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 L6G6.

Promiscuous customers: invisible brands : delivering value in digital markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Capstone Publishing 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.84 B2P7.

Customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2002
Availability: Not available: Vikram Sarabhai Library: Lost (1).

Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2001
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 F6S8.

X-engineering the corporation: reinventing your business in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Warner Books 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.4 C4X6.

Business process mapping: improving customer satisfaction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 J2B8.

ICCIH confluence CRM initiatives scenario in India
Material type: Text Text
Publication details: Mumbai Avail.with: Bharat Book Bureau
Availability: Not available: Vikram Sarabhai Library: Lost (1).

Harvard business review on customer relationship management Series: Harvard business review paperback series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2001
Availability: Not available: Vikram Sarabhai Library: Lost (1).

Planting flowers, pulling weeds: identifying your most profitable customers to ensure a lifetime of growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 R8P5.

Total access: giving customers what they want in an anytime, anywhere world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2002
Availability: Not available: Vikram Sarabhai Library: Lost (1).

Customer. community: unleashing the power of your customer base by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Jossey - Bass 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 B2C8.

Customer relationship management: electronic customer care in the new economy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin Springer 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 M8C8.

The relational enterprise: moving beyond CRM to maximize all your business relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York AMACOM 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 C6R3.

Customer-centric product definition: the key to great product development by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York AMACOM 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.575 M3C8.

CRM in financial services: a practical guide to making customer relationship management work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 F6C8.

Integrating people with processes and CRM technology by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Santa Maira,CA Anton Press 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 A6I6/2002.

Performance driven CRM: how to make your customer relationship management vision a reality by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ontario John Wiley 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 B7P3.

Crafting customer value: the art and science by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Jaico Publishing House 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 D8C7.

18 brand astras: using brand abilities as weapons for CRISP brand building by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2003
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.12 K2E4.

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