Indian Institute of Management Ahmedabad

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Promiscuous customers: invisible brands : delivering value in digital markets

By: Bayler, Michael.
Contributor(s): Stoughton, David.
Material type: materialTypeLabelBookPublisher: Oxford Capstone Publishing 2002Description: xi, 266 p.ISBN: 1841121592; 9781841121598.Subject(s): Internet marketing | Customer satisfaction | Brand name products | Customer relationsDDC classification: 658.84
List(s) this item appears in: Internet Marketing
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2191 (2 Floor, East Wing) 658.84 B2P7 (Browse shelf) Available 151217

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