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		Fascinate: your 7 triggers to persuasion and captivation by Hogshead, Sally Publication details: New York Harper Business 2010 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.800019 H6F2. Place hold Add to cart (remove)
		The psychology of advertising by Fennis, Bob M Stroebe, Wolfgang Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2016 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1019 F3P8. Place hold Add to cart (remove)
		Attention, attitude, and affect in response to advertising by Clark, Eddie M [Editor] Brock, Timothy C [Editor] Stewart, David W [Editor] Publication details: New York Psychology Press 2015 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1019 A8. Place hold Add to cart (remove)
		The art of cause marketing: how to use advertising to change personal behavior and public policy by Earle, Richard Publication details: Illinois NTC Business Books 2001 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.5 E2A7. Place hold Add to cart (remove)
		Social communication in advertising by Leiss, William Kline, Stephen [Co author] Jhally, Sut [Co author] Botterill, Jacqueline [Co author] Asquith, Kyle [Co author] Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2018 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1042 L3S6. Lists: Digital Media. Place hold Add to cart (remove)
		Alchemy: the magic of original thinking in a world of mind-numbing conformity by Sutherland, Rory Material type: Text; Literary form: Not fiction Publication details: London Penguin Random House 2019 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1019 S8A5. Place hold Add to cart (remove)
		Neuro design: neuromarketing insights to boost engagement and profitability by Bridger, Darren Material type: Text; Literary form: Not fiction Publication details: London Kogan Page 2017 Availability: Not available: Vikram Sarabhai Library: Checked out (1). Place hold Add to cart (remove)
		No cover image available Essays on underdog brand positioning and consumer value by Ashhar, Ahmed Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian Institute of Management 2024 Online resources: e-Thesis Availability: Not available: Vikram Sarabhai Library: Not for Issue (1). Add to cart (remove)