Normal view MARC view ISBD view

Social communication in advertising

By: Leiss, William.
Contributor(s): Kline, Stephen [Co author] | Jhally, Sut [Co author] | Botterill, Jacqueline [Co author] | Asquith, Kyle [Co author].
Material type: materialTypeLabelBookPublisher: New York Routledge 2018Edition: 4th.Description: x, 431 p. With index.ISBN: 9781138094567 .Subject(s): Advertising - Social aspects | Advertising - Psychological aspects | CommunicationDDC classification: 659.1042 Summary: Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century. https://www.routledge.com/Social-Communication-in-Advertising-Consumption-in-the-Mediated-Marketplace/Leiss-Kline-Jhally-Botterill-Asquith/p/book/9781138094567
List(s) this item appears in: Digital Media
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
General Stacks
Non-fiction 659.1042 L3S6 (Browse shelf) Available 198089

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

https://www.routledge.com/Social-Communication-in-Advertising-Consumption-in-the-Mediated-Marketplace/Leiss-Kline-Jhally-Botterill-Asquith/p/book/9781138094567

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha