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Extreme trust: honesty as a competitive advantage by
Publication details: New York Portfolio/Penguin 2012
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 174.4 P3E9.

The loyalty leap: turning customer information into customer intimacy by
Publication details: New York Portfolio/Penguin 2012
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8343 P3L6.

Handbook of brand relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, New York M. E. Sharpe 2009
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.827 H2.

Strategy from the outside in profiting from customer value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2010
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.802 D2S8.

Managing customer relationships: a strategic framework by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2011
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 P3M2.

Pahale karmachari fir grahak by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prabhat Prakashan 2010
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: H 658.3152 N2P2.

Uncommon service: how to win by putting customers at the core of your business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2012
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 F7U6.

Evangelist marketing: what Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dallas, Texas Benbella Books, Inc. 2011
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 G6E9.

What to say to a porcupine: 20 humorous tales that get to the heart of great customer service by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi BPI India Pvt Ltd 2012
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 G2W4.

Brand together: how co-creation generates innovation and re-energizes brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2012
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 I6B7.

The hidden wealth of customers: realizing the untapped value of your most import by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2012
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8342 L3H4.

Open innovation in the financial services: growing through openness, flexibility by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin Springer 2009
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 332.1068 F2O7.

Working with microsoft dynamics CRM 2011 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dreamtech Press 2011
Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: D001931.

Role of gratitude and obligation in business relationships (CD) by
Publication details: Ahmedabad Indian Institute of Management, Ahmedabad 2013
Availability: Items available for reference: Vikram Sarabhai Library: Processing Center (1)Call number: TH 2013-08.

Delivering effective social customer service: how to redefine the way you manage customer experience and your corporate reputation by
Publication details: United Kingdom Wiley 2013
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 B5D3.

Profitable customer engagement: concepts, metrics and strategies by
Publication details: Los Angeles Sage Publications 2013
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 K8P7.

Tilt: shifting your strategy from products to customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2013
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.802 D2T4.

Service-dominant logic: premises, perspectives, possibilities by
Material type: Text Text; Literary form: Not fiction
Publication details: Cambridge Cambridge University Press 2014
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 L8S3.

Customer centricity: focus on the right customers for strategic advantage by Series: Wharton Executive Essentials
Edition: 2nd ed.
Publication details: Philadelphia Wharton Digital Press 2012
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 F2C8-2012.

Total customer value management: transforming business thinking by
Publication details: New Delhi Response Books 2011
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 M2T6.

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