Brand together: how co-creation generates innovation and re-energizes brands
By: Ind, Nicholas
Material type: 
TextPublisher: New Delhi Kogan Page 2012Description: x, 172 p.ISBN: 9780749463250Subject(s): Branding (Marketing) | Customer relations | Product managementDDC classification: 658.8 Summary: A new tool for marketers and brand managers, co-creation is fast becoming a recognized and effective way to drive business growth and enhance and protect brand reputation. Brand Together shows how to involve all stakeholders - employees, clients and customers - in the process of co-creation and innovation to enable the brand to succeed in the new world of customer engagement and participation. It shows how to intertwine creativity with brand strategy and provides practical guidance .
http://www.koganpageusa.com/product/Brand-Together,1964.aspx
| Item type | Current location | Item location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Slot 2146 (2 Floor, East Wing) | 658.8 I6B7 (Browse shelf) | Available | 176530 |
A new tool for marketers and brand managers, co-creation is fast becoming a recognized and effective way to drive business growth and enhance and protect brand reputation. Brand Together shows how to involve all stakeholders - employees, clients and customers - in the process of co-creation and innovation to enable the brand to succeed in the new world of customer engagement and participation. It shows how to intertwine creativity with brand strategy and provides practical guidance .
http://www.koganpageusa.com/product/Brand-Together,1964.aspx
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