Principles of marketing

By:

Kotler, Philip

Contributor(s):

Material type: Text

TextPublication details: London Pearson 2024Edition: 19th ed. Global editionDescription: 768 p. : ill. Includes glossary, bibliographical references and indexISBN:

9781292449364

Subject(s):

DDC classification:

658.8 K6P7

Summary: Principles of Marketing, 19th edition shows students how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help them master this key challenge, the authors present the fundamentals of marketing within an innovative customer-value framework. The most recent edition has been revised to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations and experiences. https://www.pearson.com/nl/en_NL/higher-education/subject-catalogue/marketing/kotler-principles-of-marketing-19ed.html

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Holdings
Item type	Current library	Item location	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	Vikram Sarabhai Library	Rack 39-B / Slot 2238 (2nd Floor, East Wing)	Non-fiction	General Stacks	658.8 K6P7 (Browse shelf(Opens below))	Available		206869

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Previous	658.8 K6M2-1988 Marketing management: analysis, planning, implementation and control	658.8 K6M2-2016 Marketing management	658.8 K6M2-2022 Marketing management	658.8 K6P7 Principles of marketing	658.8 K6P7-2016 Principles of marketing	658.8 K7R8/2011 Rural marketing: text and cases	658.8 L2M51 MKTG: principles of marketing	Next

Principles of Marketing, 19th edition shows students how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help them master this key challenge, the authors present the fundamentals of marketing within an innovative customer-value framework.

The most recent edition has been revised to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations and experiences.

https://www.pearson.com/nl/en_NL/higher-education/subject-catalogue/marketing/kotler-principles-of-marketing-19ed.html

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