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Principles of marketing

By: Contributor(s): Material type: TextTextPublication details: London Pearson 2024Edition: 19th ed. Global editionDescription: 768 p. : ill. Includes glossary, bibliographical references and indexISBN:
  • 9781292449364
Subject(s): DDC classification:
  • 658.8 K6P7
Summary: Principles of Marketing, 19th edition shows students how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help them master this key challenge, the authors present the fundamentals of marketing within an innovative customer-value framework. The most recent edition has been revised to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations and experiences. https://www.pearson.com/nl/en_NL/higher-education/subject-catalogue/marketing/kotler-principles-of-marketing-19ed.html
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 39-B / Slot 2238 (2nd Floor, East Wing) Non-fiction General Stacks 658.8 K6P7 (Browse shelf(Opens below)) Available 206869

Principles of Marketing, 19th edition shows students how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help them master this key challenge, the authors present the fundamentals of marketing within an innovative customer-value framework.

The most recent edition has been revised to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations and experiences.


https://www.pearson.com/nl/en_NL/higher-education/subject-catalogue/marketing/kotler-principles-of-marketing-19ed.html

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