Media effects research: a basic overview

By:

Sparks, Glenn G

Material type: Text

TextPublication details: 2013 Wadsworth AustraliaEdition: 4th edDescription: xxii, 314 pISBN:

9781111344450

Subject(s):

DDC classification:

302.23 S7M3

Summary: MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media. (http://www.cengage.com/search/productOverview.do?Ntt=Media+effects+research

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Item type	Current library	Item location	Shelving location	Call number	Status	Date due	Barcode
Books	Vikram Sarabhai Library	Rack 9-B / Slot 311 (0 Floor, West Wing)	General Stacks	302.23 S7M3 (Browse shelf(Opens below))	Available		176330

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Previous	302.23 S3M9 Myth of free media and fake news in the post-truth era	302.23 S4M3 Media and morality: on the rise of the mediapolis	302.23 S7G5 Globalization, development and the mass media	302.23 S7M3 Media effects research: a basic overview	302.23 S8N4 Niche news: the politics of news choice	302.23 S8W4 Why current affairs needs social theory	302.23 T8B3 Beautiful evidence	Next

MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media. (http://www.cengage.com/search/productOverview.do?Ntt=Media+effects+research

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