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Media effects research: a basic overview

By: Material type: TextTextPublication details: 2013 Wadsworth AustraliaEdition: 4th edDescription: xxii, 314 pISBN:
  • 9781111344450
Subject(s): DDC classification:
  • 302.23 S7M3
Summary: MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media. (http://www.cengage.com/search/productOverview.do?Ntt=Media+effects+research
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 9-B / Slot 311 (0 Floor, West Wing) General Stacks 302.23 S7M3 (Browse shelf(Opens below)) Available 176330

MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media' effects on society. Through an engaging narrative style, the author presents fascinating research findings on media' impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media. (http://www.cengage.com/search/productOverview.do?Ntt=Media+effects+research

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