International direct marketing : principles, best practices, marketing facts
Material type:
BookPublication details: Berlin Springer 2007Description: xxv, 326 p. With 71 figuresISBN: 9783540396314Subject(s): Direct Marketing | International marketing | MarketingDDC classification: 658.84 Summary: This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides a comprehensive and easy-to-understand guide to international direct marketing to the users.
| Item type | Current library | Item location | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Rack 40-A / Slot 2283 (2nd Floor, East Wing) | General Stacks | 658.84 I6 (Browse shelf(Opens below)) | Available | 163854 |
This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides a comprehensive and easy-to-understand guide to international direct marketing to the users.
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